L’Oreal Paris Elvive Colour-Protect Shampoo, infused with red peony and UV filters, nourishes, brightens, and protects colored hair for up to 10 weeks*:

• Locks in hair color.
• Shields hair from external damage.
• Maintains the vibrancy and softness of freshly colored hair.

Now available in a new bottle made from 100% recycled plastic* and fully recyclable.

*Instrumental test after using the Colour-Protect Shampoo and Conditioner from the range. **Consumer test on 204 women after using the Colour Protect Shampoo and Conditioner. ***Excludes cap and dyes.

• Locks in hair color for up to 10 weeks*.
• Nourishes and protects while preserving color.
• Seals in color, maintaining pigments within the hair fiber.
• UV filters protect hair color from sun exposure.
• New bottle made from 100% recycled plastic* and fully recyclable.